Bruce and the E -Street band really tore things up at the Superbowl half time show and I think he inspired both teams because they came out and treated us to a spectacular second half. A few of those players genuinely Born to Run with some amazing sprints. I can’t use the correct jargon because even though I saw the game the language they use passes right over me, not a clue what they’re talking about.
It had been a troublesome week for Bruce after he admitted to a faux pas, his dealings with Walmart. In case you missed it he had given exclusivity to Sam’s brand for the selling of his 12 track anthology album together with a 10 bucks price tag. Bruce had become just like The Eagles and a bunch of others, ‘cept The Eagles to their credit never claimed to be anything different. I remember many years ago seeing a Rolling Stone feature on them when I think it was Glenn Frey was quoted as saying ‘The only difference between laid back and boring is a million dollars’ If you want to take the money and run then as long as you say so who can complain? You don’t like it then don’t buy their records. Looking at the sales of Hotel California and the bulk of their back catalogue everyone seemed fine with it.
The thing is Bruce didn’t used to compromise, he cared about the common man, kept it rock n roll because that’s what rock n roll was supposed to be, doing things differently, being a rebel. The bottom line is that when push comes to shove (nice Superbowl lingo!) Bruce was faced with the stark reality that no matter how good an album he released it just wasn’t going to sell in the way he was used to and I think he panicked or maybe for the first time listened to his record company. As I previously mentioned he stood up and said at this week’s press conference he was doing it because he had a new record out. And that’s what ya gotta do nowadays.
He made a mistake and said he made a rash decision, or was it a rushed decision? Bruce Springsteen and the E -Street band are perfectionists, I admire and respect them and I think they are brilliant. It moved me this week when he said that they came out of a generation where growing up their heroes were great and if they were going to be in a band they wanted to emulate that, they weanted to be great.
Bruce has been criticized now by the New York Times and others for admitting his mistake. The media have dug their teeth in because he has come out and said it. It’s good copy, it’s worth writing about and it sells newspapers and they certainly need to do that. It’s Superbowl week too and everyone is reading everything. Bruce probably didn’t expect as much of the limelight, or at least only wanted to be written about for his performance. He isn’t used to this type of publicity.
It’ll be the same for U2 when they land their new album on us as it’ll be the same for everyone. Acts are looking for ways to get their albums to the masses, new ways to promote and market. Promotion and marketing for the older acts is radically different and they are faced with younger people promoting their records and they will have to understand that maybe they know best in today’s marketplace. Or in reality maybe they just know better. The stark reality is they just have to accept the inevitablity of it all, you won’t sell what you did. Those who once sold 10/15 million must be happy with 2/3 million, their big selling days are gone.
